The UK psych quintet TOY have a very interesting new video for their track “It’s Been So Long“, off the Join the Dots LP out on Heavenly Recordings/PIAS. Directed by former Jesus and Mary Chain member Douglas Hart, the graphically driven video uses various kinds of optics and color charts, with their arcane visual language of lines, bars and swirls, to create an eye catching video that pairs nicely with this track’s mildly psychoactive sonics! In talking about the video, Hart explains:
“…It’s Been So Long features calibration charts used for everything from testing focus on microscopes and optical movie projectors to the calibration of cathode rays and the accuracy of the US Army Air Force’s bomb and gun sights. The video also includes colour reference charts which instruct technicians as to the true nature of black, white and the three primary colours which combine and overlap within optical devices to create every imaginable colour and shade. Often these charts include strange symbols mapped out in mysterious lines, spirals, and solid shapes, some of which look like they belong on the pages of a New Orleans Voodoo curse, or on an Op Art canvas.”
