Factory Floor posted a new video for “How You Say“, off their self-titled 2013 LP out now via DFA Records. Directed by the band’s Nik Void and Dan Tombs, the video features images of Void, the track’s vocalist, on a small TV set placed on a floor in front of a mesmerizing screen of flashing and colored patterns. Basic in it’s conception and set-up, “How You Say” is still a compelling watch with it’s hypnotic visuals, and Void’s televised visage intoning the cut’s stark and loaded lyrical content, while moving to it’s unrelenting layers of skittering and driving beats. Look for “How You Say” to be released as a double digital EP, as well as a vinyl 3×12″, with remixes from artists like Daniel Avery, Helena Hauff, Gunnar Haslam, Invisible Congo People, and more! You can preview the release via the Soundcloud embed below, as well as checking out the few remaining dates left on Factory Floor’s rare live tour!
Factory Floor “How You Say” (official music video)
Factory Floor
How You Say (official music video)
video concept by Dan Tombs & Nik Void
Factory Floor Live 2014:
4/9: Portland, OR @ Doug Fir Lounge
4/13: Indio, CA @ Coachella
4/15: Los Angeles, CA @ Echo
4/16: San Francisco, CA @ The Independent
4/17: Los Angeles, CA @ The El Ray *
4/20: Indio, CA @ Coachella
4/22: Montreal, QC @ Le Belmont
4/23: Brooklyn, NY @ Music Hall of Williamsburg
4/24: Washington, DC @ U Street Music Hall
4/26: Asheville, NC @ Moogfest
7/18-7/20: Chicago, IL @ Pitchfork Music Festival