Vex Ruffin‘s Conveyor LP came out this month on Stones Throw Records. Back in March, we checked out the album’s first single, “Front“, and this week the California-based producer has released a new video for the track. Directed by fellow musician and artist Geneva Jacuzzi, the video stars Ruffin, a mustachioed cop, and a curiously attired band of skateboarders.
Jacuzzi casts the video in a gallery-like space with Ruffin’s various images projected on several small monitors, as well as on the wall of the room. From one screen he waves blithely dressed in a pinstripe suit and tie, while the other screen features a close-up of his mouth. The image of his face on the back wall is larger, and there he takes on garish hues with green and red makeup.
Meanwhile, a dubious cop prowls the premises, possibly in search of a group of skateboarders who, if their outfits are any indication, may have just stolen a Keith Haring painting. Anyways, visually enticing and just plain good fun, Jacuzzi’s video is the perfect match for this hypnotic, beat-driven track.
