You can rest assured that Blood Cultures just want the “Best For You.” This shadowy project from New Jersey is currently readying their sophomore LP Oh Uncertainty! A Universe Despairs for a September release. In advance of the record, Blood Cultures have released this new track as well as a mini-manifesto declaring their aesthetic intentions.
In an age of socially mediated over-sharing, this project takes an opposing view with the intention of allowing the listener/viewer to arrive at their own understanding of the music. The manifesto states:
Our hope is to create genuine, emotive art for individuals to connect with in a unique way. We choose to not publicly reveal any information about the project and ourselves in order to effectively carry out this mission: We believe that disclosing our personalities, politics, alignments, intentions, orientations, etc could detach the listener further from the personal connection that they have made with the music.
We must support and respect the unique truths and individual meanings that the listeners generate themselves from the tracks and the visuals. Art is not what the artist intends it to be, but rather what you make of it. If we are simply the vessels, who are we to take meaning away from something by imposing our own views, biases, intentions, etc?
We choose to be the blank canvas. We want our listeners to find their own significance in the pieces by looking inwardly and seeking the answers within themselves rather than from us: disclosing the context of the work could shatter the individual’s distinct value of the piece that they have created for themselves. There is only one true meaning, and it is that which the listener has concluded is their truth.
Despite not sharing ourselves in the traditional and physical sense, we instead exclusively share our raw emotional selves by exposing our most personal thoughts, moments, and feelings in the music. Anonymity allows us the freedom to be candid and void of restraint, repercussions, and fear. This music is the most personal thing I have ever done, so the relationship we have with our listeners through this channel is an extremely intimate one.
If you feel the music, you understand it, you understand us, and just like that, we are connected. Regardless of our potential differences, we are there together, in the same emotional landscape, through this music. And that is worth preserving.
Though we’re seen, we will never be seen: just like you. Though we’re heard, we will never be heard: just like you. Though we’re known, we will never be known: just like you.
Love,
Blood Cultures
Below, you can listen to the new Blood Cultures track “Best For You.” Sequencing a layered chorus of skewed vocals over a slurred drum loop that seems to come complete with a backward crashing cymbal, this is a woozy cut of infectious pop.
